TOMORROW X TOGETHER ANNOUNCED AS A HEADLINER FOR 2023 ‘LOLLAPALOOZA’

K-PopEventsPress ReleasesEdition 2023Media Newsroom
Written By Jenna (제나)
TXT

Photo Courtesy: BIGHIT MUSIC, HYBE LABELS.

PRESS RELEASE

MOA, it’s time to rejoice in the fact that TOMORROW X TOGETHER will be performing at Lollapalooza for a second consecutive year, and will be performing as a headlining act! Not only does this make TXT the very first K-Pop act to perform on a Lollapalooza stage two times in a row, but this festival will allow MOAs who were not able to attend one of their <ACT : SWEET MIRAGE> shows, a chance to see the members perform in another setting. MOA, it’s time to get your MOABONGs out, and get ready to cheer on the members, as they headline their very own stage at Lollapalooza!

THIS IS TOMORROW X TOGETHER

Video Courtesy: BIGHIT MUSIC, HYBE LABELS.

Under BIGHIT MUSIC, which was formerly known as Big Hit Entertainment, TOMORROW X TOGETHER (TXT) debuted on March 04, 2019. Consisting of five members, SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI, TXT has been regarded as one of the biggest voices in K-Pop for younger generations, and are Gen Z’s “it” boys. Through their musical narratives, which focus on the common experiences and emotions of youth across the globe, and despite being labeled as one of the voices for the younger generations, TXT has demonstrated the growth of their fandom, (MOA) which is made up of all walks of life. The TXT members have touched many people’s lives through their music, fan engagement, and other forms of content.

After racking up 10 “Rookie of the Year” awards, and selling out their first U.S. showcase across 6 cities during their debut year, TOMORROW X TOGETHER has continuously topped global lists and charts like Billboard, Rolling Stones, Spotify, and more. Notably, TXT has been nominated for prestigious awards such as the American Music Awards and People’s Choice Awards, and they recently won at the 2022 MTV EMAs (Best Asia Act) and BandLab NME Awards 2022 (Hero of the Year). Some of their most recent accolades include the groups newest EP, The Name Chapter: TEMPTATION, which made its debut at the top of the Billboard 200 Albums Chart, and being the first K-Pop act to perform at Lollapalooza. The group also victoriously completed their first world tour, <ACT : LOVESICK> in 2022, and they are just about to embark on their second world tour <ACT : SWEET MIRAGE> at the end of March 2023. 

THE RETURN TO LOLLAPALOOZA

Video Courtesy: BIGHIT MUSIC, HYBE LABELS.

It was recently announced by Lollapalooza, that TOMORROW X TOGETHER is set to return to the music festival this year as a headline act. Lollapalooza released their official festival lineup for the year, and MOA couldn’t be more excited for the members! 

TXT will make their second appearance at the popular U.S. music festival, making them the first K-Pop act to perform at the festival for two consecutive years. The group first made their U.S. music festival debut in July 2022, with an impactful live band set, and a special appearance from Iann Dior, who collaborated with TXT on their hit single, “Valley of Lies.” 

TOMORROW X TOGETHER is also set to embark on their second world tour, TOMORROW X TOGETHER WORLD TOUR <ACT : SWEET MIRAGE> with 23 shows in 13 cities. The tour begins on March 25, 2023, with two consecutive dates in Seoul, South Korea, which will be followed by shows across Asia that will take place in the month of April, and shows across the U.S. that will take place in the month of May.

CREDITS

We want to give a big thank you to Guerrera PR, Marketing & Management for allowing EVERLAST KOREA to cover TOMORROW X TOGETHER’s activities and promotions. TOMORROW X TOGETHER is the first K-Pop act to join this agency. Guerrera PR is a hybrid agency focused on public relations, marketing, artist management, consulting, and brand partnerships representing avant-garde Latin Urban bilingual artists, who strive to create their own musical lanes. The company’s goal is to create unique and effective campaigns tailored for their clients in order to maximize their visibility and create awareness for their brands.

SOURCES

All photos and videos are credited to BIGHIT MUSIC.

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Jenna (제나)

Head Editor, Co-Founder

https://www.linkedin.com/in/jenna-tokioka/
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