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BEHIND THE ‘BTS X COOKIE RUN:KINGDOM’ COLLABORATION

EVERLAST KOREA is proud to present an exclusive interview with two DEVSISTERS USA employees that played pivotal roles in the recently launched BTS x Cookie Run: Kingdom collaboration - Jaechan Cho of the Marketing Team and Alyssa Liu of the Social Media Team. Jaechan and Alyssa shared their thoughts and experiences working on this collaboration and we hope EVERLASTERS, Cookie Runners, and BTS ARMY enjoy reading this exclusive interview, as well as enjoy getting a behind-the-scenes look at making this collaboration come to life!

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K-POP x SPORTS: NBA & K-POP MOMENTS (PART I)

From music artists being able to go back on tour and perform live in front of their fans, to professional sports teams being able to play in front of their home crowds, 2021 was the year where we gained some type of normalcy back, and it also gave us a beacon of hope that things can eventually get better over time. And even though it was still a difficult year for people all over the world because of the ongoing COVID-19 pandemic, there were a lot of events this past year that gave K-Pop fans moments of happiness, during these trying times. So let’s take a closer look at these unforgettable NBA moments that got K-Pop fans jumping for joy.

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